💐 Bungaku - Blossoming the Digital Experience

Study Case | UI/UX Design & Research

March, 2022

🏛️ Project Background

Bungaku, an enchanting online flower and plant shop, aspires to redefine the digital experience of purchasing and gifting flowers. In a world where e-commerce is thriving, Bungaku aims to stand out by providing a seamless and delightful journey for users looking to express sentiments through the art of flowers.

🥅 Research Goals

Understand the target audience's demographics, preferences, pain points, shopping behaviors, and technology preferences to inform Bungaku online flower shops for an enhanced and tailored user experience.

🎯 Objectives

User Research and Persona Development:

Understand the diverse user base of Bungaku to tailor the online flower shopping experience accordingly.

User Persona Creation:

Synthesize the findings from direct user interviews into a detailed user persona that represents the target audience.

Ideation and Conceptualization:

Generate creative ideas and concepts to enhance the visual and functional aspects of the Bungaku online flower shop.

User Flow and Information Architecture Creation:

Define the user journey and structure of the Bungaku website for an intuitive and seamless experience.

👨🏻‍👩🏽‍👧🏽‍👦🏻 User Persona

💡 Paint Points & Solve

Lack of Plant Knowledge: Image search engine feature
Difficulty Finding Affordable Products: Filter products by price
Lack of Order Tracking Information: Order tracking feature
Challenges Assessing Plant Quality: User review feature
High Delivery Costs: Free shipping with a minimum purchase and a voucher
Limited Information Availability: Chat or message feature
Lack of Flower Knowledge: Provide product descriptions as information
Uncertainty in Flower Selection: Filter flowers based on their philosophy, flower combination, and bouquet design
Inability to Choose Suitable Home Garden Plants: Customize your garden feature